Twitter is overrun by what we call link-dumps. A link-dump is a thoughtless tweet where all that is given is the headline and link to an article. No commentary, no image, no preview — just a headline, and link.
In order to stand out from the crowd, your social shares need to be descriptive and attention-grabbing. You need to craft the message for the medium, so you can drive more click-throughs and receive better engagement.
With Social Warfare, you can craft the tweets that are shared on your behalf when a visitor clicks your Tweet button.
Additionally, our plugin will automatically add “via @YOURUSERNAME” at the end of those tweets as long as you have filled in your username on the Display Settings page. This helps spread both your content and the authorship of your tweets. Double-win!
Additionally, if the author of the page being tweeted has a different @username than the sitewide default, all they need to do is fill it in on their user profile, and Social Warfare will automatically use their username on tweets of their content instead of the sitewide default.