The best way to get more people to your landing pages is to have strategic sharing buttons!
So you’ve got a landing page for your email newsletter, online course or product, right? Now all you need is to drive as many people to it as possible, right?
If you answered yes to the previous two questions, then you’re going to love this. I want to show you how you can use one simple tactic in combination with our Social Warfare plugin to get more people visiting those crucial landing pages.
More traffic to those landing pages means more conversions for you and if you execute this well, that will mean even more traffic to the same landing pages.
Step 1: Optimize your page for conversion
The first thing you want to be sure of is that your landing page is optimized for maximum conversions. To do this, there are a few simple tips we recommend:
- Have One Call-to-Action: Eliminate every link, button or clickable item that is not going to lead directly to your conversion event. This even applies to your social share buttons.
- Clear Call-to-Action: If your CTA is not clear and obvious, people will miss it.
- Eliminate the Fluff: Every single piece of text should serve as support for why the visitor should take action on your CTA. If any piece of text or visual is not leading in that direction, eliminate it.
There are plenty more ways you can optimize your landing pages for the highest possible conversions. For further reading, we highly recommend:
- 101 Landing Page Optimization Tips (via Unbounce)
- 25 Tips to Optimize Landing Page Conversions (via Wishpond)
- The Definitive Guide to Landing Page Optimization (via QuickSprout)
Once you’ve got your pages optimized for conversion, you need to keep this in mind— after they’ve converted you want to redirect them to a Thank You page.
Step 2: The Thank You page
Now the vital piece to this is that you need to be able to redirect your visitor to a “Thank You” page once the conversion has happened. If you’re using some sort of form to capture a conversion, this is typically easy to do.
We use Ninja Forms for our site for any instance we need a form. With Ninja Forms it’s pretty easy to build a form that will redirect to a page of your choice as soon as the form is submitted.
With this redirect in place, your Thank You page needs to have two things:
- A “Thank you for…” message, obviously
- Strategic social sharing buttons
What do I mean strategic? Allow me to explain.
When a person first converts, they will typically feel great about their decision. This is the best time to encourage them to tell others about the decision they’ve made. Otherwise, they might forget or move on and get caught up in other things.
So you want to have one call-to-action on this page, and that is your social sharing buttons.
But wait! Here’s the strategic part— you don’t want those sharing buttons to allow them to share the current page they’re on— the Thank You page— you want them to share the Landing Page that led them here. This is where Social Warfare really shines.
One of the built-in features is a shortcode with the option to declare what page the buttons share when clicked—we call this the Destination Page.
Using ourselves as an example, when you subscribe to our blog newsletter (which you totally should BTW), you are sent to a Thank You page where we have used the following shortcode:
And that shortcode produces the following set of buttons:
When you click those buttons, the page being shared is not the one you are on, but the one we’ve declared in the
Oooh, cool, right?
But let’s take this a step further.
Let’s say you’re targetting Pinterest users in particular and have a landing page set up just for them. When they convert, you may not want to give them all the sharing options. What you want, instead, is to have them help you target more Pinterest users. So you would want to limit the sharing options to only Pinterest, right?
Well, thankfully Social Warfare’s shortcode has that ability too. In this example, the shortcode would look like this:
And it would produce a simple Pinterest Pin button like this:
Now that’s a strategic share button placement.
Likewise if you wanted to target, for example, Pinterest, Twitter and Facebook, you would add the following:
[social_warfare post_id="10066" buttons="Pinterest,Twitter,Facebook"]
And it would produce:
Keep in mind that all the Social Warfare settings that you’ve configured for the Destination Page will be applied to the shares just as if they were sharing that page.
Step 3: Enjoy the results
Once you’ve set this up, your momentum will start working for you. This will encourage people to share out your landing pages for you right when it is most likely for them to share it out. Not only that, but they’ll be sharing it out exactly the way you want them to. And that’s one way to scale your efforts.
As you can see in the screenshot above from my personal blog, my “Thank You For Subscribing” page is the second most shared page on my blog. If you’re utilizing Social Warfare’s Button Click Tracking activated, you can find this report for your own blog by jumping into your Google Analytics account and navigating to:
Behavior > Events > Pages
This will show you exactly how many button clicks have occurred on your pages.
Once you have this kind of momentum going, you can spend less time promoting the landing page yourself and more time creating new content or products.
Now get to strategizing those landing pages to get more traffic!
Don’t have a copy of Social Warfare yet? Grab a license right now!