A lot of people share directly from the platform on which the content was originally shared. On Twitter, for example, some folks hit the retweet button instead of the on-page Tweet button.
This is why we feel that the ability to customize your on-page social shares is so important.
That probably sounds like a contradiction, but it’s not. Let me explain.
Well-Crafted, Attention-Grabbing Social Media Shares
As content creators, many of you have taken the time to read and find tips, tactics, and strategies that help you to craft social media shares that grab attention online.
You’ve seen the posts that talk about ideal character counts, image sizes, and many other tactics that can be used to increase reshares and drive clicks.
In my personal opinion, a lot of people share content for one of two reasons: either they found something personally interesting and they want to share it, or they’re just trying to feed the content monster. Either way, having shares that are crafted using best practices are the first step to getting those folks’ attention in either category.
The biggest pain point in this area for most content creators comes when users click a standard on-page share button, and they’re not sharing in the same carefully crafted, attention-grabbing format.
Instead, they’re presented with nothing more than a title and a link to share out on their profile.
Boooooooring.
Unless, of course, they’re sharing from the Social Warfare share buttons.
Social Warfare to the Rescue
We set up the social shares on the buttons so that when they are shared, they pre-populate the share box with that high-impact share format.
They can automatically attach images that are optimized for that particular social platform. When someone shares something to Pinterest from the page, it has a Pinterest oriented image attached. When shared to Twitter, it can have a Twitter oriented image attached.
You can even pre-populate the Twitter button with a Tweet that is different from the plain-jane title of the page. You can make it more enticing for social.
So when a user does click on it, it goes out to the social networks ready to kick ass and take names. Because of how it is setup, the people on those platforms who share directly from the platform (retweet, reshare, etc.) are more likely to notice the update and go ahead and reshare it.
Also, many platforms use Open Graph tags to determine the title, description, and image. We allow those to be manually crafted as well. This way, users who share content to Open Graph friendly networks (Facebook, LinkedIn, Google Plus) will get the optimized information even if they share it from a browser button.
It’s like the gift that keeps on giving.
Most of the time, content creators will set up a really nice Tweet or Share (using the tactics that we mentioned above), it gets reshared, retweeted, etc., and eventually its attention dies out.
But by having them optimized on the page, every new person who shares it, starts that cycle back up again since they’ll be sharing that same high-impact share format that you need to get attention.
Your readers will be sharing your content the way you want it to be shared!Click To Tweet
