Are you a social media manager or website owner?
Very important news here from Facebook.
This might seem a little technical at first, but keep reading. I’ll explain how this impacts your business and blog.
In an effort to combat fake news, Facebook is changing their Graph API and they’re deprecating the ability to customize link previews for profiles and groups which includes image, title or description for curated posts.
What does this mean?
It means that if your Open Graph (OG) data is not properly configured on your website, people are less likely to share your content.If your OG data is not optimized, people are less likely to share your content. Here's whyClick To Tweet
You and I both know that people won’t share posts with awful images, poor titles, and missing descriptions. It messes with the feed composition–that overall look and feel as visitors scroll through your wall.
Here’s what you need to do right now:
You need to make sure that your Open Graph (OG) data is properly configured.
If you know how to “view page source” in your browser, look in the
<head> section for code that looks something like this:
<!-- Social Warfare v2.2.10 https://warfareplugins.com --> <meta property="og:type" content="article" /> <meta property="og:title" content="Grow Your Pinterest Traffic with Super Optimized Sharing!" /> <meta property="og:description" content="The most powerful social sharing plugin just got even better at optimizing your blog posts and pages for Pinterest! Get more out of people pinning your posts!" /> <meta property="og:image" content="https://warfareplugins.com/wp-content/uploads/version-2-2-9-1200x630.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:url" content="https://warfareplugins.com/social-warfare-2-2-9/" /> <meta property="og:site_name" content="Warfare Plugins" /> <!-- Social Warfare v2.2.10 https://warfareplugins.com -->
Notice the use of
og: throughout the code.
That’s what this is all about.
When you share a link into Facebook, it generates a preview of the page. Facebook uses
og: code (a.k.a. open graph meta data) in order to display the image, title, and description.
If you don’t have this code optimized, it’s going to cost you.
Up until now, you could customize all of those elements before sharing in Facebook or with other social media management tools like Buffer or CoSchedule. But as of today, Facebook is removing that ability.
So how do you write all this code?
You either have your developer do it by hand or you get yourself a plugin to automatically do it for you.
In fact, that’s exactly why we created Social Warfare.
To help get your content shared the way you want it shared, and to optimize the Open Graph (OG) meta data easily without having any knowledge of code.
After you install Social Warfare, go over to Facebook testing tool and see what your blog posts look like.
You’ll be able to test and make sure your blog post is optimized correctly with an image, title, and description.
If the test results aren’t what you want, use your Social Warfare dashboard and fix them. You just need to log into your “edit post” dashboard, scroll down to the “Social Warfare Custom Options” section, and make sure that you’ve uploaded your “Social Media Image”, filled in your “Social Media Title” and written your “Social Media Description” and press “Update”.
It’s that simple.
Maybe this isn’t going to affect you. Maybe it will.
But you can’t know until you test.
Take a look here.
This is the open graph testing tool result for a test page I created.
Notice the image is great, but the title is the website URL and the description is missing.
Or even worse, this one where there’s no image at all.
What should you see?
- Optimized Image that is not cropped, stretched, or missing
- Optimized Title that uses all possible characters
- Optimized Description that tells more about what the post is and why you should click through to read the full article.
Here’s an example of a perfectly optimized post using Social Warfare to generate the OG data.
That’s exactly how your post will appear when shared to Facebook from now on.
Bottom line, if you don’t optimize your OG data, don’t be surprised when you see your shares falling off.
This is why.
So… what do you need?
You need a plugin that will help you optimize your posts once and for all.
Like Mark Traphagen of Stone Temple Consulting said,
“We use Social Warfare which makes it super easy to set our OG tags for each page.”
Social Warfare, is the best social sharing plugin for WordPress.
$29/yr to make Facebook happy.
It’s a small investment. It’s up to you.